Built For Our Users
Nielsen users have particular needs and our products should reflect those needs. We aim to provide modern, efficient, and pleasant solutions to help them accomplish their work.
Accessibility helps everyone and hurts no one. We work to integrate accessibility at every level of the stack. This includes our brand, content, foundations, components, and patterns.
Consistency not Uniformity
Our goal isn't to make everything the same. It's to create a cohesive set of controls and patterns that our users will intuitively understand.
Inspire Trust & Confidence
We strive to build the user's trust by consistently providing clear and concise navigation, input, content, and actions. When needed, our products give informative and helpful feedback to help a user with any issue.
Strive for Elegance
The system isn't optimized to be purely beautiful. It's focused on being useful and aesthetic. We want our components and patterns to be understandable, unobtrusive, thorough, and appropriately minimal.
Efficient for Designers & Developers
Creating great products requires designers, developers, and product to work closely together. This system is a centralized toolbox to help everyone craft excellent Nielsen products. Designers and developers should expect this system to be a well-documented, comprehensive set of components to help them efficiently do their jobs.